Author Archive: ProfessionalMail

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Do Direct Mail The Right Way

Direct mail is proven and reliable so make sure you get the most of it. Target your lists, make the mailer personal and offer incentives… Read More

Direct Mail On The Rise

It is estimated that direct mail will achieve a 3.6% growth through 2014, according to the projections cited by Bolt… Read More

Get More Prospects

Direct mail is a great way to get more prospects to read your message and the more consistent you are with mail the more awareness you will get… Read More

Direct Mail Is Alive!

Direct mail brings in revenue that electronic marketing can’t get to… Read More

Direct Mail Response Rates

Direct marketing response rates can range from 0.5% to 1.0%, or on rare occasions 1.5%. High quality or highly targeted mailing lists produce the best direct response rates. Response rates for direct mail sent to existing customers can range from 1.0% to 10%, or sometimes 15% or more. A response rate of 1% means if you send 10,000 pieces of direct mail you would get 100 orders. If each order was an average of $200 then total revenue from direct mail would be $20,000… Read More

USPS Postage Rates To Increase

USPS postage rates are set to rise on January 26, 2014. A 1 oz. letter will cost 49 cents to mail… Read More

4 Key Trends for Direct Mail in 2014

What is going on with direct mail in 2014 and beyond? Here’s a good article on the evolution of direct mail and its four key trends in 2014…  Read More