Do Direct Mail The Right Way
Direct mail is proven and reliable so make sure you get the most of it. Target your lists, make the mailer personal and offer incentives… Read More
Author Archive: ProfessionalMail
Direct Mail On The Rise
It is estimated that direct mail will achieve a 3.6% growth through 2014, according to the projections cited by Bolt… Read More
Get More Prospects
Direct mail is a great way to get more prospects to read your message and the more consistent you are with mail the more awareness you will get… Read More
Direct Mail Is Alive!
Direct mail brings in revenue that electronic marketing can’t get to… Read More
Direct Mail Response Rates
Direct marketing response rates can range from 0.5% to 1.0%, or on rare occasions 1.5%. High quality or highly targeted mailing lists produce the best direct response rates. Response rates for direct mail sent to existing customers can range from 1.0% to 10%, or sometimes 15% or more. A response rate of 1% means if you send 10,000 pieces of direct mail you would get 100 orders. If each order was an average of $200 then total revenue from direct mail would be $20,000… Read More
USPS Postage Rates To Increase
USPS postage rates are set to rise on January 26, 2014. A 1 oz. letter will cost 49 cents to mail… Read More
4 Key Trends for Direct Mail in 2014
What is going on with direct mail in 2014 and beyond? Here’s a good article on the evolution of direct mail and its four key trends in 2014… Read More