Category: Direct Mail

Direct Mail Response Rates

Direct marketing response rates can range from 0.5% to 1.0%, or on rare occasions 1.5%. High quality or highly targeted mailing lists produce the best direct response rates. Response rates for direct mail sent to existing customers can range from 1.0% to 10%, or sometimes 15% or more. A response rate of 1% means if you send 10,000 pieces of direct mail you would get 100 orders. If each order was an average of $200 then total revenue from direct mail would be $20,000… Read More

USPS Postage Rates To Increase

USPS postage rates are set to rise on January 26, 2014. A 1 oz. letter will cost 49 cents to mail… Read More

4 Key Trends for Direct Mail in 2014

What is going on with direct mail in 2014 and beyond? Here’s a good article on the evolution of direct mail and its four key trends in 2014…  Read More