Blog Archives

Direct Mail Is Alive!

Direct mail brings in revenue that electronic marketing can’t get to… Read More

Direct Mail Response Rates

Direct marketing response rates can range from 0.5% to 1.0%, or on rare occasions 1.5%. High quality or highly targeted mailing lists produce the best direct response rates. Response rates for direct mail sent to existing customers can range from 1.0% to 10%, or sometimes 15% or more. A response rate of 1% means if you send 10,000 pieces of direct mail you would get 100 orders. If each order was an average of $200 then total revenue from direct mail would be $20,000… Read More

USPS Postage Rates To Increase

USPS postage rates are set to rise on January 26, 2014. A 1 oz. letter will cost 49 cents to mail… Read More

4 Key Trends for Direct Mail in 2014

What is going on with direct mail in 2014 and beyond? Here’s a good article on the evolution of direct mail and its four key trends in 2014…  Read More